There’s never been a better time than right now to get into the web design and development services industry.
The world of modern business is more online today than ever before, changing the way that we conduct business in a way that most people never could have imagined.
On the one hand, you have access to more clients and more customers than at any other time in human history. It’s now possible to start a legitimately global business in your back bedroom with nothing more than a couple of bucks, and idea, and a halfway decent internet connection.
On the other hand, though, online businesses are up against way more competition than they ever had to deal with before, too. The world of online business is more competitive, more crowded, and more cutthroat than at any other time in history – and you have to have a well-designed website built to sell if you’re going to have any chance of success at all.
Smart and strategic business owners understand just how important it is to have a top-flight website up and running. They are hungry for web design and development services, they are looking for professionals that can help them build a legitimate digital platform, and they are willing to spend money and invest in these kinds of services if you can prove that you’re right for the job.
But that’s where a lot of otherwise fantastic web designers and developers fumble the football.
The actual selling process – identifying prospects, marketing and advertising to them effectively, and converting complete and total strangers into paying customers – can feel like learning a foreign language to most.
If you haven’t been blessed with the “salesmanship gene” don’t worry, though.
There is a way to crack the code (pretty easily and quickly, too) if you’re willing to put in a little bit of work.
Breaking the Web Design Sales Code
Below we are going to get into the nuts and bolts of what it takes to succeed in the world of web design and development sales. By the time you’re done with the inside information below you’ll have a much better idea of how to hit the ground running, hopefully learning off to start winning more clients – better-paying clients, too!
The most important thing you can do when it comes to selling web design and development services is wrap your head around the importance of focusing on the benefits you and your solutions offer compared to the “features” or services that you would like to provide.
Remember this above all else – Nobody (and we mean NOBODY) wakes up in the morning dreaming about paying someone to build them a new website.
No, these business owners wake up every morning thinking about what they have to do to win more business, how they can make more sales, and the steps they have to take to build and grow the business of their dreams.
Instead of promising and promoting slick websites filled to the brim with the latest technology and cutting-edge design, instead start advertising your website as business-building machines, automatic salespeople that never sleep, and big pieces of the puzzle to automating and systemizing their business so that they can spend more time doing what they want and less time at work.
Lead Gen the Right Way with Valuable “Bait”
You aren’t ever going to be able to sell every single person that you come across (in any industry but especially in the web design and web development world) but you’ll only be able to increase your odds of success if you are constantly generating new, interested, and ideally “warm” leads that at least have the potential to turn into paying customers.
There are a lot of ways to go about filling up your lead pipeline, but the easiest (and definitely the most effective) approach is to create something really valuable – something that your perfect customer actually wants and would even pay for – and then give it away for free.
This approach positions you first as an expert, as someone that really wants to help, and as someone that has the tools, technology, and expertise to provide the kinds of services that you are promising in the first place.
On top of that, though, it also positions you in a way that separates you from your competitors right away. By offering something of real value – something that you or your customers could actually charge decent money for – you’re providing that value upfront and doing so in exchange for nothing more than contact information or an email address.
By “buying” this information from your prospects you’re getting the opportunity to market and advertise to them for next to nothing, knowing full well that they are (the very least) interested in the services you have to offer.
It’s a win-win trade across the board that can jumpstart your sales in a way that few other things can.
Build a Smarter Portfolio
Your website portfolio needs to be dialed in, and we don’t just mean adding every single project you’ve ever worked on or showing off all the websites that you’ve built since you started in this field.
No, you need to think about what your perfect prospect and what your perfect customer want to see from the web designer or developer that they are going to be doing business with.
They’re going to want to see your overall style and approach to building websites, they’re going to want to see how your websites are built structurally, and they are going to want to make sure that the website you build for them is going to be “future proof” and ready to rock and roll right on day one.
Don’t just throw websites up and let your prospects cruise through them at their leisure, either.
Make each website a case study, highlight the problems or obstacles that your client was struggling with before they hired you, and then share how to resolve those issues with the website that you built.
It’s all about persuasion, it’s all about marketing, and it’s all about being seen in their eyes as the perfect fit for the problems they are trying to overcome themselves.
Invest Wisely in Marketing that Actually Works
Your marketing should be one of the biggest investments you make in your business, especially since absolutely NOTHING gets done in the world of business until something gets sold and you have cash coming in the door.
At the same time, you shouldn’t just be throwing your money at marketing campaigns without any real thought behind what you’re doing, why you are doing it, and how it’s going to bring you new business.
Search engine optimization, pay per click advertising, social media marketing, and the like can all help you win new business – but your marketing approach needs to be more of a multi-step funnel that moves people from total strangers to paying customers with numerous stops along the way.
Stop thinking so much about selling every cold prospect on a brand-new web design project and instead start thinking about how you can along gate the process to where your marketing is almost invisible to your prospects but still attracts them in a way that makes you the smartest choice they could ever make when they need a new site designed or built.
Clean Up Your Workflow and Boost Profitability with These Industry Secrets
If you really want to take your profitability to the next level, or need to add skill sets to your business that you might not yet possess, it’s time to seriously consider outsourcing your work to other freelancers – including overseas freelancers – or leveraging the services of white label agencies.
Truth be told, there are a lot of super-successful web designers and developers out there that are little more than salesman and marketers exclusively – professionals that sell and market web design and development services before handing them off to outsource experts they hire themselves, delivering the work product, and charging a premium along the way.
This helps you scale your business like nothing else can, growing your operation in a way that wouldn’t have been possible if you were handling ALL of the responsibilities of your business all on your own (or even just with a small team).
“Field of Dreams” Selling in Web Design Doesn’t Work – But This Does!
At the end of the day, the Field of Dreams approach to selling – “if you build it, they will come” – isn’t going to make you very much money.
You need to be actively out in the market looking for new prospects, participating in cold outreach campaigns to people that you’d like to have as clients, and always sending cold emails or putting in cold call hours to dredge up business while your competitors sit on their hands.
It’s important that you keep your pipeline full of prospects even when you are overwhelmed with work. The worst thing you could do is shut down your marketing or sales components to “catch up”.
Instead, you’ll want to outsource your work and keep filling up that funnel, bringing on as many new clients as possible and then finding ways to serve their needs rather than handicapping your cash flow and shortcutting your growth.
So there you have it, some of our best secrets about selling web design and development services these days.
But that’s not all we have to share with you.
Not by a longshot.
Do you think you are ready to hit the ground running with a web design and development business that actually makes money – without having to do all the heavy lifting of sales (or even building the sites themselves!) yourself?
If the answer is yes, you’ve got to grab this quick download right now.
Learn more about how we’ve cracked the web design and dev business code in this detailed guide. This 100% free, no strings attached digital download gives you all the inside info you need to start making money in the super profitable world of web design today!